Brand Manager

Role Title: Brand Manager
Competitive salary plus benefits
Location: Cheshire with flexibility to work from home 1-2 days per week

We have an exciting new role for a Brand Manager to join a UK-based consumer healthcare company specialising in widening access to essential medications by making them available without a prescription.

Working on a new product coming to market, we are looking for an experienced Brand Manager to create and deliver the allocated brand marketing plans, including the annual achievement of brand goals, profit targets and KPI’s. Successful candidates will most likely have worked in the consumer healthcare and personal care sector. 

Key responsibilities:
• Develop and implement go to market/brand plans for allocated brands in line with the overall business and portfolio strategy
• Deliver an exceptional brand experience and maximise marketing opportunities for the brand(s)
• Take accountability of and be responsible for each allocated brand P&L
• Daily management of the brand(s) including the management of brand budgets within required parameters, production of monthly reports and recommendations for relevant adjustments
• Own the brand guidelines and brand activation plans, ensuring that the necessary ATL and BTL tools, compelling marketing collateral, marketing campaigns and support are available to meet the needs of customers, sales force, partners, and consumers
• Work closely with the Contract Sales Team with guidance from the Head of Marketing and Head of Sales to ensure optimum level of support is provided and that sales targets for each brand are achieved or exceeded
• Analyse the market and gather market competitive information, including OTC environments with a view to identifying possible actions to strengthen brand positions
• Understand and keep up to date with the wider market and potential competitors
• Build strong relationships with agencies to inspire and develop appropriate targeted and timely brand and performance marketing activities including TV, PR, digital, events and partnership campaigns for each brand including the brand
• Take ownership of the brand ecommerce websites, ensuring a high-quality user experience, SEO optimised content, and seamless ecommerce journey

Candidate requirements:
• 2+ years Brand Management experience preferably within consumer healthcare or personal care, with proven brand building skills and demonstrable product launch capability
• Marketing degree or equivalent qualification would be a distinct advantage
• Preferably has experience of the PAGB code of practice or experience of working in a regulated industry
• Well-developed and evidenced communication and presentation skills
• Experience of analysing, reporting, and tracking of market/consumer data 
• Commercially orientated with experience of successfully working with sales teams
• Works in a structured, planned way with strong project management skills and experience
• Numerate with experience of budget and P&L management
• Experience of working with cross-functional specialists and agencies e.g., Market Research, Advertising Agencies, Regulatory and Medical Affairs, Procurement, etc.
• Experience of media briefing/planning/production 
• IT literate (Microsoft Office, Adobe, Google Analytics, etc.)
• Proactive, self-starter with a ‘can do’ attitude, ready to forge ahead with agreed plans and actions with minimum support from others
• Is an implementer with a flexible and pragmatic ability to find appropriate solutions to issues
• Confident and resilient individual who is prepared to challenge and be challenged in a constructive way and capable of working in a small close-knit team
• Entrepreneurial spirit, with a hands-on approach, willing to pitch in and support across the business through an exciting period of growth
• Full current driving licence

If this sounds of interest please send your CV in Word format, quoting reference 32968/LT/ED detailing your current remuneration package and availability. If your application is of interest, one of our consultants will be in touch. 
We regret that due to the high volume of responses, only those candidates that are progressing to the next stage will be contacted.